Wether you’re a trend spotter or a photography lover, you are familiar with Instagram sponsored stories. This format is getting more and more popular and is becoming a major advertising channel for social networks. What are its advantages ? How to use it ? Here’s BBP’s answer.
A unique advertising format
Originally popularized by Snapchat, the story format represents a minor revolution for sharing content on social network. “Instant Experience”, the last advertising format developped by Facebook is also inspired from the full screen experience. You can use many formats like videos, photos, gifs or boomerangs to enliven your content. The most creatives teams even creates mini-games for their audiences.
Reach a bigger audience
Sponsored stories are made for brand awareness. This format allows you to catch your audience’s attention without any competition and help people memorizing your content if you set the good capping.
The way that these ads are shown is quite similar to what we’re used to in display campaigns. However, sponsored stories gives a way more positive image to your content and your brand. Instead of disturbing the user’s experience, your content is shown between two organic stories and viewers are free to skip your ad. This “freedom” contrasts with the negative image of classic display ads.
In terms of statistics, sponsored stories . If your targetting is fine-tuned, you can get a very cheap CPM (sometimes even lower than display CPM). In other words, sponsored stories have every elements to please and a bright future.